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Luxury Fashion · Strategy

Around Mrs O — Marketing Strategy Revamping

How to shift from a one-size-fits-all marketing strategy to a clever one? We developed a bespoke sustainable marketing framework — balancing independence, dissonance and resonance benefits.

Around Mrs O Marketing Strategy
Around Mrs O Branding

Luxury Fashion · Branding

Around Mrs O — Brand Coordination

Magnifying the brand's vision through purposeful marketing. Coordinating strategy, branding, point of sale management and e-commerce for a Belgian luxury knitwear founder.

Automotive · Campaign Management

BMW — Brussels Motor Show Campaign

Coordinate 2,000+ creative assets in 4 languages across Argentina, Belgium, UK, Netherlands and Ukraine — for the highest sales period of the year. Delivered 2 months ahead of schedule.

BMW Brussels Motor Show
Fédérale Assurance

Insurance · Digital

Fédérale Assurance — Digital Transformation

Streamlining content creation and digital processes following a full brand revamp — 78 website touchpoints prioritised, SEO enhanced, automation deployed. Zero costly additional developments required.

Retail · E-Commerce

ICI Paris XL — E-Commerce Growth

Coaching the online marketing team to generate more lasting revenues. Result: +23.4% in gross sales, +14.5% in conversion rate — all KPIs in the green, with less media spend.

ICI Paris XL
Stellantis CRM

Automotive · Marketing Automation

Stellantis — CRM Migration & Team Build

Leading the Oracle CRM → Salesforce Marketing Cloud migration while building a 3-person expert team from scratch. Production lead time halved; emailing send-outs doubled.

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